Sheb Areej

Cheb, also known as Shab or Fitkari paste, is a versatile and natural skincare solution originating from Algeria, revered for its numerous health and beauty benefits. Made from potassium alum (fitkari) and natural ingredients, this paste is a key component in traditional beauty rituals. Known for its purifying, firming, and soothing properties, it is widely used for skincare, haircare, and even as a natural deodorant. Cheb paste is a testament to the enduring power of nature-based remedies in promoting health and wellness.

Cheb paste is celebrated for its ability to cleanse and tighten the skin while reducing the appearance of blemishes and irritation. Its natural astringent properties help minimise pores, balance oil production, and promote an even complexion. For haircare, it strengthens the roots, reduces dandruff, and enhances scalp health (though not widely used on hair in the North African communities). Additionally, Cheb paste is commonly used as a natural deodorant, neutralising odours without harsh chemicals. Its multi-functional nature makes it a must-have for those seeking effective, natural beauty solutions.

Incorporating Cheb paste into your routine is simple and effective. To use it as a natural deodorant, apply a small amount under your arms for long-lasting freshness. Its gentle formulation makes it suitable for weekly use.

Our Cheb paste is crafted with care using authentic, high-quality ingredients sourced from Algeria. Free from harmful chemicals and synthetic additives, it is a natural, eco-friendly alternative to conventional beauty products. Packaged sustainably and made with respect for tradition, our Cheb paste allows you to experience the profound benefits of this time-tested remedy while supporting ethical and environmentally conscious practices.

*always patch test before using*